When financial advisor Jessica Foran Weaver ’10 left her father’s firm in 2022 to become founder and CEO of the Women’s Wealth Boutique, she was on a mission to empower women with financial literacy by building a multifaceted, multimedia brand.

Books, a magazine, social media, a blog, and speaking engagements have enabled Weaver and her all-female team to help women beyond the walls of their Chester, New Jersey, office build wealth. Weaver has now expanded her reach even further, launching a podcast, Women Behind the Millions, at the start of 2023 and a television series of the same name in the fall of 2023 (see e360tv.com).

Weaver interviews female millionaires and experts in the financial field, often covering the topics she sees among her own clients. The television show airs on Vitality TV, streaming on apps such as Roku, Amazon Fire, Apple TV, Android TV, Android mobile, and IOS, with more to come. Season one finished in early January, and filming for season two is already underway.

Weaver’s entrepreneurial aspirations began at Moravian. “I remember one business course I took that asked us to talk about our dream business. I said out loud to the class, ‘I will own my own financial firm.’ This seemed crazy to me, as I knew I was joining my father’s firm the coming year, yet deep down I knew I’d have something of my own.”

Playing for Moravian’s women’s basketball team fostered her “focus, discipline, and leadership,” says Weaver, and influenced her career path. “I was always incredibly shy, but on the court, I was confident to be loud. Finding my voice through basketball was a huge turning point for me.”

Adding a television show to her company has Weaver feeling like she is carrying on a dual legacy, honoring both her father and her grandmother. Weaver was about to step on stage to speak to an audience of financial advisors at a conference in St. Louis when she learned of her television deal. Excited to share the news, she told her audience how she was about to follow in the footsteps of her late grandmother, Claire Kleess.

“My grandmother had two television shows in the DC area,” she says. First, she hosted a children’s educational television show along with her white standard poodle called Claire & Co Co in the 1960s. “It had very high ratings,” Weaver says. “And then she had a talk show after that, interviewing celebrities like Sonny and Cher. After I get off stage this woman comes over to me and she’s crying,” recalls Weaver. “She says, ‘All of my siblings and cousins would watch your grandmother every week. She would always say, “Let’s go go with Co Co.”’ ”I’m crying, she’s crying; it was so special. What are the chances?”

Weaver’s fourth book, Financial Trendsetters, was released in February 2024. Weaver says it features “15 incredible innovators in our industry,” and proceeds from sales are going to fund a scholarship for a young woman who wants to major in finance.